Four Pillars of Engagement
Provide universal HIV prevention awareness and long-acting injectable ART education to ALL clients, not just those who fit certain "risk profiles" or "target populations." Increasing access means giving information to everyone, not just those perceived as likely users or easiest to get coverage for.
However, not every patient may be interested in LAI ART and staff realistically do not have time to provide in depth counselling to all patients. Read on to learn about the different engagement strategies and browse customizable resources to support execution of those strategies.
01.
Passive Awareness
Passive Awareness
Passive Awareness
Utilizing widespread, low-effort mechanisms like signage, informational posters, digital banners, and simple website messaging to gently introduce and normalize long-acting injectables.
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02.
Active Awareness
Active Awareness
Active Awareness
Employing targeted outreach, social media campaigns, informational emails, and quick, accessible educational videos designed to capture attention and prompt individuals to seek more information or next steps.
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03.
Active Education
Active Education
Active Education
Requires dedicated effort and time from providers/staff; aims for deep understanding of each treatment option.
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04.
Community Listening Sessions
Community Listening Sessions
Community Listening Sessions
Formal or informal gatherings designed to collect direct feedback, identify pain points, and understand community needs, ensuring that engagement efforts are relevant and impactful.
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Engaging Patients | Passive Awareness
Engaging Patients | Active Awareness
Engaging Patients | Active Education
Engaging Patients | Community Listening Sessions